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Re(3):Random thread, random edition
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I'm really interested in [b]Way of the Samurai 4[/b]. But I said that about 3 and I never actually bought it. Maybe if I can find it for cheap. I understand where Inafune's frustration comes from. Unfortunately the majority of the people on the top of most large game publishers all have a marketing/business background and have never had any production experience. This leads to an [b]us [/b]versus [b]them [/b]relationship and bad decisions made on both sides. I think that developers should be treated a bit more like artists, but that really expensive games also need a well defined target audience. The problem is that even an "arthouse" videogame costs a lot of money to develop, and the risk with publishing an unproven IP with no obvious target is too crazy. Too many greats have fallen (Sega) because of this issue. And games, like movies or any other paid entertainment, is still a business and that will never go away. I think that both groups need a little cross pollination. Both are crucial to success; an auteur that makes games only for himself is OK if they don't spend millions of dollars, but they shouldn't expect to reach a large audience without big bucks in marketing. The marketing guy with no production background should acquiesce to some of the designer's crazy ideas, because otherwise their offering will bring nothing new to the table, and their product will be lost in a sea of copycats. Some say that marketing's job is to sell the games, no matter what they might be, but unfortunately that's an untenable reality. Both groups have to work hand and hand. I think that leaving a studio and starting your own is a good step, but the Japanese industry is super entrenched... to say nothing of the rest of the world what's the newest up-and-coming game publisher out there that isn't the result of some merger? Small, artsy studios can thrive and live off of big publisher money(Platinum), but if the direction of the industry is to change, a new publisher has to challenge the big fish and show how better practices will result in bigger sales. Too bad they'll just be out-bid and out marketed at almost every turn.
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