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| DarkZero 527th Post
 
New Red Carpet Member
    
    
|  "Re(1):SegaSammy strikes back"
, posted Mon 8 Dec 23:01
quote:
Sega could become our child company(I don't know if you can say it in english, but you get the point).
Just a quick note in case you were wondering, the word in English is "subsidiary". The parent company is still referred to as "the parent company", but the "child company" (as you called it) is referred to as a "subsidiary".
Also, the very reliable Financial Times presents an interesting view of the story, depicting a Sega that is fiercely committed to independence, and especially from Sammy, "due to the shady image of the pachinko industry in Japan". It also ironically notes that the real problem with Sega isn't any of the ones that we've always suspected, like "niche titles like Shinobi are a waste of money" or "intensely Japanese-flavored games like Sakura Taisen can't bring in any international revenue", but rather that "The problem with Sega is that it hopelessly over-estimated US consumer interest in its sports titles."
It's always interesting to see an economic news outlet like the Financial Times take on the games industry. Their analysts NEVER come up with the same view of the situation as any gamer, regardless of how well any of us have researched a topic.
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